{"id":2471,"date":"2026-03-30T16:03:21","date_gmt":"2026-03-30T14:03:21","guid":{"rendered":"https:\/\/facts-and-figures.belgiantrain.be\/2025\/?page_id=2471"},"modified":"2026-04-29T14:40:03","modified_gmt":"2026-04-29T12:40:03","slug":"6-2","status":"publish","type":"page","link":"https:\/\/facts-and-figures.belgiantrain.be\/2025\/nl\/reizigers\/6-2\/","title":{"rendered":"Veranderend aankoopgedrag voor vervoersbewijzen"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"parent":263,"menu_order":76,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-2471","page","type-page","status-publish","hentry"],"acf":{"contenu":[{"acf_fc_layout":"texte","texte":"

In 2025 zette de trend naar de online aankoop van vervoersbewijzen zich verder door, terwijl de verkoop via de fysieke verkoopkanalen, en in het bijzonder aan de loketten, verder afnam.<\/p>\n

Bijna de helft van de verkopen verliep via de digitale kanalen van NMBS, voornamelijk via de mobiele app en de website. De app is uitgegroeid tot een centrale tool in de customer journey, zowel voor de aankoop van vervoersbewijzen als voor informatie v\u00f3\u00f3r en tijdens de reis.<\/p>\n

De fysieke kanalen bleven verder terrein verliezen. De ticketautomaten zijn goed voor 37 % van de verkoop, terwijl de loketten nog slechts 6,6 % vertegenwoordigen, wat duidelijk aantoont dat de gewoontes van de reizigers veranderen.<\/p>\n","centre":false},{"acf_fc_layout":"media","media":"image","image":2785,"rive":"","size":"small","zoomable":false}]},"yoast_head":"\nVeranderend aankoopgedrag voor vervoersbewijzen - SNCB R\u00e9alisations et chiffres-cl\u00e9s<\/title>\n<meta name=\"description\" content=\"In 2025 zette de trend naar de online aankoop van vervoersbewijzen zich verder door, terwijl de verkoop via de fysieke verkoopkanalen, en in het bijzonder aan de loketten, verder afnam.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/facts-and-figures.belgiantrain.be\/2025\/nl\/reizigers\/6-2\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Veranderend aankoopgedrag voor vervoersbewijzen - 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